CAA / M&C Saatchi
Create a ‘pick-up-and-play’ tablet based game that educates visitors to the CAA stand – about the recently introduced drone safety regulations in a fun and entertaining way. High scoring players can enter the Drone Code Hall of Fame with all players having the opportunity to enter a prize draw for the chance to win a drone.
We delivered a simple, yet highly engaging tablet-based game that guides the player through a set of scenario statements, each with a word or phrase missing. From a list of possible responses, the player must drag and drop the correct response into the space. Played against the clock, the player’s score is based on the number of correct answers and how long it takes them. High scoring players enter the top 10 score table and all players have the opportunity to enter the prize draw for the chance to win a drone.
The game offers a very impactful touch-point for CAA. It not only provides an engaging and competitive way in which to educate and raise awareness amongst visitors about drone safety regulations, but also works as an affective marketing tool, by collecting user data for future permission based marketing activity and follow up comms.